Hapa’nings | October 12, 2026
Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll005
DateMon · Oct 12
CoversOct 8–11
Who moved
6- Tyler Turnbull named global CEO of WPP Creative. He was McCann's global CEO. He succeeds Jon Cook.
- Jay Askinasi will lead ad sales at Skydance after the WBD merger. WBD ad leaders exit.
- Matthieu Elkaim joins La Pac as managing director, France. He was president and CCO of Ogilvy Paris.
- Tim Jacobs named national head of sales and EP at Bayonet.
New work
14 spots with credits| Brand · spot | Agency | Director | Production co. |
|---|---|---|---|
| Subway · "Get Your Own Way" (EMEA) ↗ | Saatchi & Saatchi London | Andrew Gaynord | MindsEye |
| Oura · "Wear Your Best Life" ↗ | nice&frank | Sam Walker | Superprime |
| Amazon Alexa+ UK · Brett Goldstein ↗ | Amazon XCM | Tom Kuntz | MJZ London |
| Volvo · "The Volvo Cars Safety Standard" finale ↗ | AKQA Stockholm | Philippe Tempelman | PINE |
| Hardys · "Almost Unbelievable" 175 years ↗ | Special London | Martin Raffier | UNIT9 London |
| Atlassian × Williams F1 ↗ | — | StillKidz | Strike Anywhere |
| FOX Sports · "Big Noon Saturday" ↗ | FOX Sports (in-house) | Yeti Pictures | Not To Scale |
| Rogers · Michael Cera, "We Got You" ↗ | Publicis Canada | — | — |
| Chicago Int'l Film Festival · Helen Mirren VO ↗ | Ogilvy USA | — | — |
| Clash Royale · "30 Seconds Left" ↗ | DAVID New York | — | — |
| Kettle & Fire · "Be a Bonehead" ↗ | Someoddpilot | — | — |
| Cincinnati Enquirer · "A Bit Extra Extra" ↗ | Curiosity | — | — |
| Herb Light · "Scarebnb" ↗ | Quality Meats | — | — |
| PrettyLitter · Martha Stewart ↗ | Raindrop | — | — |
Also out: Ryobi's mayor stunt (McCann), Vitality's dachshund, Nexus Studios "The Box", Bacardí × AMC Crypt Keeper, NC Education Lottery (Cactus).
Pharma pulse
7- Klick Health gave Cancer Support Community the helpline number everyone already knows: 867-5309. First MM+M Creative Case Study.
- WinGolin Ketchum wins the CDC national tobacco education campaign. Minimum $65M.
- Mucinex (Reckitt) "Go All 12" for football season. McCann leads, with JoJo Fletcher, Mr. Mucus and an ESPN/Disney CreativeWorks integration.
- Organon puts birth control in a romance short story with Hannah Brown.
- Google opens AI Mode and AI Overviews to prescription drug ads (US test).
- Viatris buys Pacira BioSciences for $1.65B (non-opioid pain).
- Advertising Week takeaways for health marketers: humor, taboo and brainrot.
Pitches & business
6- ProductionLineo, new end-to-end budgeting software for producers, co-founded by Eric McCasline.
- ProductionArcade opens a new chapter and launches Arcade Color.
- OpenAI is hiring to make ChatGPT ads a standing line item with holding company agencies.
- Performance pay: AI is pressuring time-and-materials fees, but brands are stalling the shift.
- Celebrity equity deals are the new endorsement. Sydney Sweeney is an equity partner in Novig.
- Starbucks reportedly looked at buying Chipotle.
Signings
2- Zac Ella joins Blinkink.
- Max Sherman signs with Anonymous Content UK.
Dates & deadlines
5- CICLOPE 2026 winners: MJZ, Dan Streit and Coinbase among the top honors. Six craft Grand Prix in Berlin.
- Ocean Outdoor: Publicis London wins both Golds (Lloyds Bank, Fertility Action), a first in 17 years.
- Immortal Awards 2026: US jury announced.
- Immortal Awards Germany jury meets in Berlin, Oct 14.
- DOC NYC, Nov 14: "Kenny: The Marxist Who Would Be Mayor," dir. Christopher "Zoz" Gruse (hungryman), premieres.