Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll014
DateThu · Nov 12
CoversNov 9–11
Who moved
6- Anjali Sud named CEO of SiriusXM, replacing Jennifer Witz. She leaves Tubi as Fox closes its Roku deal.
- Charlie Collier among the Roku and Tubi execs out as Fox completes the deal.
- Jonathan Halvorson named CMO of Kimberly-Clark after the $40B Kenvue merger.
- Sinan Dagli elevated to chief creative officer at BSSP.
- Jim Hord named ECD of M+C Saatchi North America.
- Nelson Boyce named SVP of ad sales at Samsung Ads.
New work
17 spots with credits| Brand · spot | Agency | Director | Production co. |
|---|---|---|---|
| Disney · "The Invisible Horse" holiday ↗ | adam&eve | Dougal Wilson | — |
| Waitrose · "The Perfect Gift 2" ↗ | Wonderhood Studios | Molly Manners | Biscuit |
| Morrisons · Three Bears Christmas ↗ | Leo UK | Nick Ball | MJZ |
| T-Mobile · T-Mix, Bryan Cranston ↗ | Highdive | Nick Ball | — |
| Quince · "The Red Sweater," David Schwimmer ↗ | — | Rick Darge | ProdCo |
| The Strokes · "Lonely in the Future" ↗ | — | Warren Fu | Partizan |
| Olivia Rodrigo · "Take Me Home (4 Christmas)" ↗ | — | Fiona Jane Burgess | — |
| National Lottery (Allwyn) · reindeer Christmas ↗ | VCCP | — | — |
| Aldi Australia · Christmas glow-up ↗ | BMF | — | — |
| Amazon · Michael B. Jordan, Muhammad Ali "The Greatest" ↗ | — | — | — |
| Kalshi · underdog story, Canelo Álvarez ↗ | — | — | — |
| Xfinity · John C. Reilly holiday ↗ | — | — | — |
| Maybelline · new tagline, Miley Cyrus ↗ | — | — | — |
| 818 Tequila · Kendall Jenner, biggest campaign yet ↗ | — | — | — |
| AWS Quick · first ad campaign ↗ | — | — | — |
| Rao's · 4-minute film on family time ↗ | — | — | — |
| Netflix · arty discovery campaign ↗ | — | — | — |
Also out: Fanatics × NHL, Daily Paper, Unionen, Victimes & Citoyens road rage, Vital Farms egg cartons, Lidl × Shaun Williamson.
Pharma pulse
2- Insulet × Marvel launch "Gluconaut: Strength of Stars," a teen hero with type 1 diabetes on Omnipod.
- MM+M opens 2027 Women of Distinction and Women to Watch nominations. Honorees in March, event June 2, New York.
Pitches & business
14- ProductionOgilvy + CAA launch ECHO, a talent-consent AI platform on WPP Open. It makes extension assets from celebrity shoots, approved by the talent.
- ProductionIndie agencies How they keep the production when brands hire creators directly. 🔒
- In-houseVery Group brings creative in-house with HelloStudio.
- Fox closes its $22B Roku deal.
- T-Mobile hires Highdive and Anomaly. 🔒
- JOAN named creative AOR for Mizkan America. Ragu reunites with Gerry Graf.
- VML named commerce agency of record for Pernod Ricard USA.
- Cirque du Soleil picks DAC to promote its North American tours.
- VEG ER for Pets names Funday creative AOR.
- Double Dice launches in the US after work for Google and Instacart.
- The pitch As reviews give way to handshakes, clients decide its fate.
- OpenAI gives brands data on how they show up in ChatGPT.
- Skydance plans to bundle across business functions.
- The Trade Desk clears low expectations as Q3 revenue stalls.
Signings
1- BriTANicK directing duo signs with IMPOSTER.
Dates & deadlines
2- Charlie Balmer Uncommon Creative Studio, honored as agency producer in Ad Age's 2026 Creativity Awards. 🔒
- Clio Creator Awards Terry Crews hosts.