Hapa’nings | October 19, 2026
Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll007
DateMon · Oct 19
CoversOct 15–18
Who moved
7- Fernando Hernandez named chief creative officer of Ogilvy Canada.
- Jenna Bromberg named CMO of Arby's (Inspire Brands). She was CMO at Papa Johns.
- Pedro Sattin and Sébastien Rouvière named creative directors at TBWA\Media Arts Lab.
New work
16 spots with creditsAlso out: WWF "A Case for Hope" (NOMINT), Napolina, Institut Pasteur, Africa Express (Melchior Leroux), Chipotle big bag, Pringles fan urn, Boost Mobile × Mike Tyson, HEINZ Soup fashion drop (Rethink).
Pharma pulse
7- Biogen / National Ataxia Foundation: 21Grams brings back Bill Nye for "Nyestalgia," Friedreich's ataxia awareness.
- Robitussin (Haleon) hires "Robby Tussin," a cough hitman. First Robitussin work from Publicis LeONE.
- Gilead "Ahorita Mismo" puts HIV prevention in front of Latino communities.
- Havas Lynx launches "Listen to Jordic," a heart-health campaign.
- Yard NYC flips "send nudes" into a breast cancer screening wake-up call.
- Purplemoon (IQVIA) profiled in the MM+M Agency 100.
- MM+M turns 60: "This Is 60" looks back at six decades of medical marketing.
Pitches & business
7- Netflix confirms it is laying off 6% of staff.
- Havas Q3: North America up 7.5% while other regions lag.
- KFC US drops Pepsi for Coca-Cola from 2027, across about 3,700 restaurants.
- Fox expands its agentic ad-buying push with an eye on the TV upfront.
- Kargo bets the company on AI media buying.
- IPA Bellwether Q3: UK marketing budgets at a two-year high.
- AI$137M spent on AI-generated political ads ahead of the midterms. Only 27 carried a disclaimer.
Signings
6- Ikuo Yamamoto signs with Smoke & Oakum.
- Libby Burke Wilde signs with Knucklehead.
- Jeremy O. Harris joins Park Pictures London.
- The Kummerl Twins join Invisible Collective.
- Isaac Hagy (editor) signs with No Sushi.
- Matt Baron joins RSA Films.
Dates & deadlines
2- shots Awards EMEA 2026: shortlist out.
- Immortal Awards 2026 Germany: jury crowns five winners, incl. PENNY, GOT BAG and IWC. European round next.