Hapa’nings | October 26, 2026
Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll009
DateMon · Oct 26
CoversOct 22–25
Who moved
4- Scott Hagedorn named Marcel's first CEO as Publicis pushes its AI platform against off-the-shelf tools.
- Frances Devlin joins Boehringer Ingelheim as global head of public and government affairs after 18+ years at Pfizer.
New work
18 spots with creditsAlso out: LEGO × Daft Punk (LEGO Agency), Nike × Corteiz, Movember bromance portraits, AOK's bedtime monsters, PRAMY pet care, TV 2 Fight Cancer, Tellia, Uncommon's spam-zombie game "The Unread", VCCP US Halloween ladder game, The Ordinary × Ace & Tate.
Pharma pulse
3- Nestlé Compleat launches "Tubie-Ween," Halloween costumes designed with and for kids with feeding tubes, plus a DIY toolkit for parents. Agency: Edelman.
- Merck exec Courtney Ronaldo on the new oncology brand campaign, its ESMO presence and plans to expand the platform.
- Sanofi sponsors the Tour de France white jersey for health awareness. No product promotion.
Pitches & business
8- Omnicom wins Coca-Cola's North America media account. WPP keeps it globally.
- Common Interest expands in the US with an investment in MIRIMAR.
- Dentsu Creative expands with Diageo across US trade and shopper marketing.
- Meta: advertisers pull ads after Meta's AI gave them unwanted "glow-ups."
- Tarot, a new production studio, launches.
- Extreme Reach launches XR Pay for creators.
- Partners + Napier rebrands as NAPIER.
- Substack rolls out dynamic podcast ads.
Signings
4- Brad Lubin signs with Revolver.
- Vincent Lobelle signs with La Pac.
- Bennet Silverman signs with Partners Film.
- Joni Hartikainen joins Directors Guild Helsinki.
Dates & deadlines
1- Immortal Awards 2026 UK: jury crowns 7 winners, incl. Mother, Biscuit, adam&eve\TBWA, VML UK, ArtClass UK, Uncommon, Wonderhood.