Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll010
DateThu · Oct 29
CoversOct 26–28
Who moved
13- Andrés Ordóñez named McCann global chairman. He keeps the global CCO role.
- Andy Sandoz named chief creative officer, Digitas UK.
- Zac Pritchard joins Howatson+Co as ECD from Dentsu Creative.
- Ellen Slauson joins GERTRUDE as chief marketing and growth officer.
- Jeff Beck named executive creative director, Trade School.
- Chris Serna named creative director, The VIA Agency.
- Stuart Hayhurst joins Curiosity.
- Sebnem Erim named CMO, Diageo North America, from AB InBev.
- Chris Allen joins Black Kite Studios as executive producer.
- Paul Muhlbach joins Vagrants as executive producer, partnerships.
- Kevin Mayer starts as president and COO of RPA (effective Oct 26), co-leading with CEO Jim Helberg. Ex-Red Robin CMO.
- Jenny Danzi named CMO, Liquid I.V. Ex-poppi.
- Donna Sharp named general manager, Life360 Ads.
New work
16 spots with creditsAlso out: ExxonMobil El Niño satire (Woody Harrelson), Cpl office film, Louise Wachtmeister "Little men, big issues", A$AP Rocky "Shroom Clouds".
Pharma pulse
6- Eli Lilly can keep running its weight-loss drug ads. A federal judge denied Novo Nordisk's bid to block them.
- Vicks overtakes Skyrizi in September pharma TV rankings; Tums tops YouTube. Skyrizi still led Q3.
- Hackensack Meridian Health "Mother of All Mammograms," four comic spots with moms and grandmas for Breast Cancer Awareness Month. Agency: Doner.
- UCB "Wear It Out": patient stories for HS, psoriasis and PsA turned into T-shirts by illustrator Sophia Yeshi.
- Medical Advertising Hall of Fame 2027 inductees: Ed Stapor (Havas Health) and Alexandra von Plato (Publicis Health).
- MM+M / Publicis Health 2026 Innovation Survey: healthcare marketers think they're on track with AI. Everyone else, not so much.
Pitches & business
12- McDonald's ends its 32-year FIFA World Cup sponsorship amid a marketing overhaul.
- Omnicom Q3: the $900M cost-cutting drive continues as revenue stays flat.
- TBWA\Chiat\Day wins Axe after its years with The Martin Agency.
- Coinbase moves media to Noble People after five years with Wavemaker.
- Runway and other AI creative platforms move into agency territory.
- Polymarket CMO reportedly fired, the latest in a string of controversies.
- Anthropic files to go public as revenue jumps nearly 15-fold.
- Stagwell buys Freestar to build out owned media.
- Skydance ads boss reveals the new leadership team.
- NCA wins the Barbican's 2027 "Characters of Fashion" exhibition campaign after a pitch.
- APA + Caviar (Sorcha Shepherd) draft a menopause policy template for production companies.
- Taproot Pictures marks 20 years.
Signings
9- Aaron Ruell signs with Tool. First Tool job: Carvana.
- Lucas Ansel signs with Hornet.
- Jake Vriezelaar signs with Florence.
- Michael Chemaly signs with Curveball.
- Curry Tian signs with STADIUM for US representation.
- Femke Huurdeman joins Reverie Content.
- Michelle Pak joins Impossible Studios.
- Megan Gamez + Shanghoon join Yacht Club.
- Lachlan Dickie signs with Greatergood US.
Dates & deadlines
2- Super Bowl LXI halftime: Jay-Z headlines, Feb 14.
- Adweek Agency of the Year 2026 shortlist is out.