Hapa Represents · Intel for our production partners
Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.
Roll011
DateMon · Nov 2
CoversOct 29–Nov 1
Who moved
8- Kevin McNulty named global CEO of Momentum Worldwide. He replaces the retiring Donnalyn Smith; he was Momentum's global president and CMO.
- W. Joe DeMiero promoted to CEO, Havas North America Creative & Media. Ex-UM US CEO.
- Stu Turner named chief creative officer, Dentsu Creative Australia. He created the Palau Pledge.
- Tony Bradbourne becomes Special's global creative chairman. Cade Heyde and Lindsey Evans are named global co-CEOs as Waterman Capital takes a significant stake.
- Ashlyn Taylor + Cat Sheehan promoted to creative directors, Fitzco (Atlanta).
- Dora Claire named EP and head of production, Heckler Singapore. She joins from Distillery.
- Matt Rubin out as Popeyes CMO after less than a year. Search is on for a replacement.
- Jed Dederick named chief revenue officer, ShopMy. He was CRO at The Trade Desk.
New work
12 spots with credits| Brand · spot | Agency | Director | Production co. |
|---|---|---|---|
| Tesco · Christmas, "The Wrong Address" ↗ | BBH London | Steve Rogers | Biscuit Filmworks UK / Revolver |
| Kalshi · "The Weathermen", Danny McBride + Shane Gillis ↗ | es muy good | Randy Krallman | Smuggler |
| PETA · "Hamface" ↗ | Pablo London | Nathalie Vincent + Amy Fasey | Artclass London |
| Tiffany & Co. · "Love Is a Gift – You & Me", Amanda Seyfried ↗ | American Haiku | Derek Cianfrance | RadicalMedia |
| Gusto · "Dream Small" ↗ | Special Group U.S. | Nick Ball | — |
| KFC South Africa ↗ | Ogilvy Johannesburg | Slim | Darling Films |
| James Blunt · "Circles" music video ↗ | — | Jack Howard | Untold Studios |
| Oath.vote · "The pencil is mightier than the bullet" ↗ | Client Direct | — | Whitehouse Post Chicago |
| Fitch/Baker · "The Trick" Halloween short ↗ | — | Fitch/Baker | — |
| Visit Iceland · "AI Knittakers" ↗ | M+C Saatchi North America / Peel Iceland | — | — |
| Best Buy · yellow-tag holiday, MKBHD + Dude Perfect ↗ | — | — | — |
| 7-Eleven · K-drama social miniseries ↗ | — | — | — |
Also out: Doritos Canada "Crumb Couture" loungewear.
Pharma pulse
7- BMS brings ex-USMNT goalie Kasey Keller's "Greatest Save" to ESPN, a paid film for Breyanzi.
- Eli Lilly retatrutide doubles Ozempic's weight loss in its first phase 3 head-to-head trial.
- AstraZeneca "Meet Your Mark" with Mark-Paul Gosselaar, on cancer biomarker testing. Omnicom PR.
- Supernus expands its "Ms. Represented" ADHD campaign on TikTok with Olympian Chloe Kim.
- Langrand research: more than three-quarters of women patients delayed or skipped care.
- MM+M Media Summit four takeaways: nontraditional channels, AI and discoverability, and how Disney, Meta and Reddit pitch drugmakers.
- Midterms the issues healthcare marketers need to follow in the 2026 elections.
Pitches & business
6- DoorDash agrees to buy Instacart for about $17 billion.
- WPP Q3: the revenue decline eases and WPP Media returns to growth, helped by Coca-Cola and DoorDash.
- Stagwell posts its best quarter yet as Mark Penn eyes government contracts.
- Anomaly named creative agency of record for Alaska Air Group.
- Hugo Veiga + Diego Machado launch !F Creative Capital.
- Condé Nast forecasts a Q4 ad shortfall of about $35 million.
Signings
6- Nate Townsend signs with Eleanor US.
- Jasmina Wood joins CANADA London.
- LIAKH joins Park Pictures London for the UK and Amsterdam.
- Ella Ezeike signs with Imagine This for the UK, US and Netherlands.
- Troy Browne signs with Hornet.
- Brody Salmon signs with Kode.
Dates & deadlines
1- AI Deciphered 2026 MM+M, Campaign and PRWeek's AI conference, Nov 12, New York.