Hapa’nings | November 5, 2026

Hapa’nings

Hapa Represents · Intel for our production partners

Who moved, what shot, who's pitching, and what's open in commercial production. Pulled from the trades, cut down to what matters, twice a week.

Roll012
DateThu · Nov 5
CoversNov 2–4

Who moved

8

New work

19 spots with credits
Brand · spotAgencyDirectorProduction co.
John Lewis · Christmas, Kristin Scott Thomas ↗———
Sainsbury's · Christmas, The BFG ↗New Commercial ArtsSam BrownRogue Films
Argos · Christmas, Richard Ayoade ↗The&PartnershipDeclan Lowney—
Tesco Ireland · Christmas ↗BBH DublinElliott Power—
Facebook · Megan Thee Stallion ↗Droga5Olivia De CampsSMUGGLER
Microsoft Surface · "Mama Bear" ↗Droga5Curry Barker—
Boots · Christmas ↗WPPPhoebe ArnsteinBiscuit Filmworks
Lebara · capybara ↗—Jeff LowBiscuit Filmworks
Levi's · claymation yeti ↗Client directStevie Gee + Essy MayBlinkink
KAY Jewelers · Colin Jost ↗The Martin Agency——
The Warehouse · Christmas ↗—David Robinson-SmithGood Oil
Thatchers · first Christmas ad ↗——Aardman
Sports Direct × Nike · Erling Haaland ↗———
Nordstrom · Christmas musical ↗———
Asda · Christmas ↗———
Tally Hall · music video ↗—Andrew Laurich—
e.l.f. Cosmetics · holiday, Alan Cumming VO ↗———
Calvin Klein · Jude Bellingham ↗———
SharkNinja · holiday, David Beckham ↗———

Also out: Gap holiday choir, Jackson 5 cover, Kaniva imperfect pets, Spiris, Ben Cohen's guerrilla push to free Ben & Jerry's.

Pharma pulse

3

Pitches & business

6
  • ProductionHolding companies pulling production into in-house hubs (WPP's east London site among them) is squeezing independent studios.
  • SVEDKA hands its next Super Bowl ad to the public after its polarizing AI debut. $500K prize, Andy Cohen judging.
  • Publicis closes its $2.2 billion LiveRamp deal.
  • LV8 + Mirage merge and take a private equity round to build a creators agency.
  • CTV overtakes cable in political ad spend for the first time in a midterm.
  • Mark Green, Droga5 global CEO and co-founder of The Monkeys, has died at 53.

Signings

8

Dates & deadlines

2
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Hapa’nings | November 2, 2026